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Pricing Calculator

Work out a selling price from your cost using either margin or markup, plus GST-inclusive pricing.

Overview

About this calculator

Margin and markup both describe profit, but they're calculated on different bases - margin as a percentage of selling price, markup as a percentage of cost. Enter your cost and target percentage in either mode to get a selling price, and optionally see the GST-inclusive price too.

Good to know

Frequently asked questions

What's the actual difference between margin and markup?

A 50% markup on a ₹100 cost gives a ₹150 price. A 50% margin on that same ₹150 price is only correct if profit (₹50) is 50% of price - which it is here, but a 50% margin target from a ₹100 cost actually needs a ₹200 price, not ₹150. They diverge more the higher the percentage goes.

Which one should I use to set prices?

Margin is usually more useful for pricing decisions since it directly tells you what share of revenue is profit. Markup is more common in cost-plus industries like retail and manufacturing.

Why add GST on top?

If you're quoting a GST-exclusive price internally but need to show customers the final amount they'll pay, the GST toggle adds that on top of your computed selling price.

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